Patrik von Bergen

Patrik von Bergen is a marketing executive and CMO (Chief Marketing Officer) at Fibbl, a company that appears to specialize in 3D customer experiences and marketing technology.12 He is known for his expertise in marketing, particularly in leveraging 3D technology for brand building and customer engagement.

Professional Focus

3D-First Approach:: Patrik is an advocate for what he calls a "3D-first" approach in marketing. He helps businesses create competitive advantages by implementing 3D customer experiences.2 This involves integrating 3D technology into brand building and marketing strategies.3

Marketing Technology:: Von Bergen is committed to understanding and utilizing the latest advancements in marketing technology.1 He keeps abreast of industry trends, such as the evolution of marketing technology landscapes and the changing dynamics between CMOs and CIOs in terms of IT budgets.4

Industry Involvement

Speaking Engagements:: Patrik serves as an expert speaker, sharing his knowledge on creating competitive advantages through 3D customer experiences.2

Trade Shows:: He actively participates in industry events. Recent engagements include:

• MOMAD Madrid, a fashion industry show6
• MICAM Milano, a footwear trade fair where he observed increasing interest from footwear brands in leveraging photorealistic 3D models7

Areas of Expertise

• Marketing strategy and execution
• 3D technology integration in marketing
• Fashion and footwear industry marketing
• Reducing product returns for fashion brands5
• OKR (Objectives and Key Results) management

Patrik von Bergen's LinkedIn profile showcases his role as a thought leader in the marketing technology space, particularly in the application of 3D technology to enhance customer experiences and brand marketing strategies.