Patrick McCann

Patrick McCann is a seasoned professional with a strong background in publisher yield, content promotion, audience extension, and emerging technologies.

He has an extensive track record in working with Prebid.org, where he chairs the Prebid.js committee and has been a board member for several years.

With a solid foundation in data science, Patrick previously served as the lead data scientist at eXelate, focusing on inferred audience products, and as a statistical analyst at comScore, contributing to core audience measurement methodologies.

Patrick excels in applying innovative techniques to digital marketing challenges, particularly in classification and imputation problems using various machine learning algorithms.

His expertise spans a range of technologies including JavaScript, R, SQL, Python, Hive, and Spark.

Patrick's educational background includes an M.S. in Statistics from Virginia Tech and a B.S. in Economics from George Mason University.

Throughout his career, Patrick has held key positions in renowned organizations such as Raptive, Prebid.org, eXelate, and comScore, showcasing his leadership and expertise in the field of data science.

His skill set and experience have been instrumental in driving advancements in targeted advertising, marketing measurement, competitive intelligence, and biometric algorithms for user identification.

Patrick's contributions to various projects and his involvement in industry-leading organizations underscore his commitment to excellence and innovation in the field of digital marketing and data science.