Patrick McCann

Patrick McCann is a professional with a diverse background, focusing on publisher yield, content promotion, audience extension, and emerging technologies.

He holds an M.S. in Statistics from Virginia Tech and a B.S. in Economics from George Mason University, showcasing a strong educational foundation.

Patrick's experience includes leadership roles such as being the Chair of Prebid.js at Prebid.org and serving as a board member on Prebid.org.

His previous positions include Senior Vice President of Research and Vice President of Data Science at Raptive, as well as roles at eXelate and comScore where he led data science and statistical analysis initiatives.

Patrick excels in applying innovative techniques to digital marketing challenges, particularly in the realm of machine learning where he leverages algorithms for classification and imputation.

His expertise spans across multiple programming languages including JavaScript, R, SQL, Python, Hive, and Spark.

In his career, he has worked on projects involving user profile classification for targeted advertising, marketing measurement, competitive intelligence, and biometric algorithms for user identification.

Patrick's involvement in various organizations like Prebid.org demonstrates his commitment to industry initiatives and collaborative efforts.

With a strong background in statistical analysis, data science, and digital marketing, Patrick McCann is a skilled professional known for his expertise in machine learning and strategic problem-solving.