Patrick Kaminski

Patrick Kaminski is a seasoned executive with extensive experience in digital innovation and leadership roles in the beauty and consumer goods industry. He currently serves as the Director of Digital Innovation for Web3 and Metaverse at L'Oréal.23

Career Highlights

L'Oréal:: Patrick has been with L'Oréal for several years, where he has held various positions:

• Director of Digital Innovation, Web3 & Metaverse (Current role)
• Head of Ecommerce and Digital Marketing for Baxter of California, a L'Oréal brand1

Previous Experience:: Before joining L'Oréal, Patrick worked in other digital marketing and strategic roles:

• Strategic Partner Manager at SocialCode
• Senior Account Executive, Digital at DDB1

Expertise and Focus Areas

Patrick's current role at L'Oréal focuses on cutting-edge digital technologies and their application in the beauty industry:

• Web3 and Metaverse innovations
• Digital marketing strategies
• E-commerce optimization
• Gaming industry collaborations5

Industry Recognition

Patrick is recognized as a thought leader in the beauty industry's digital transformation. He has been featured in podcasts and interviews discussing how major beauty and fashion brands can leverage Web3 technologies.23

Innovative Projects

Under Patrick's leadership, L'Oréal has been exploring innovative digital projects:

• L'Oréal's NYX Makeup brand launched a DAO (Decentralized Autonomous Organization) initiative, showcasing the company's commitment to Web3 technologies4

Patrick Kaminski's expertise in digital innovation and his role at L'Oréal position him as a key figure in the intersection of beauty, technology, and consumer engagement in the evolving digital landscape.