Han Wen

Han Wen is the Chief Digital and Marketing Officer at L'Oréal USA, a position she has held since May 2022. In this role, she is responsible for leading the company's digital transformation and marketing strategies across its various brands. Her focus includes consumer insights, digital go-to-market strategies, marketing innovation, and media planning.14

Career Background

• Early Career: Han began her journey at L'Oréal in 2005 as a marketing manager. She later transitioned to roles at LVMH and Clarins Group, where she served as the Group Chief Digital Officer.24
• Return to L'Oréal: She rejoined L'Oréal in 2017 as the Global Chief Digital Officer for the L’Oréal Paris brand. During her tenure, she significantly enhanced the company's digital-first approach, particularly in e-commerce and social media engagement.25

Achievements

Under her leadership, L'Oréal has made substantial investments in digital channels and innovative marketing campaigns. For example, she played a crucial role in activating campaigns that utilize augmented reality and social listening tools to stay ahead of beauty trends.23 Her efforts have contributed to a notable increase in the e-commerce weight of the Professional Products Division during her previous role there.14

Personal Insights

Wen emphasizes the importance of integrating digital strategies into traditional marketing approaches, highlighting how technology can redefine consumer engagement and brand identity. She is also fluent in Mandarin and French, enhancing her ability to navigate global markets.6

Overall, Han Wen's extensive experience in digital marketing and transformation positions her as a pivotal figure in shaping L'Oréal's future in the beauty industry.