Patricia White

Patricia White is a seasoned public relations professional currently serving as the Vice President of Global Public Relations at Coty, a position she has held since January 2010.1 With over two decades of experience in the beauty and luxury industries, White has established herself as a prominent figure in global communications and public relations.

Career Highlights

Coty (2010-Present): As Vice President of Global Public Relations at Coty, White is responsible for overseeing the company's global communications strategy.1 Her role likely involves managing brand image, media relations, and strategic communications for Coty's diverse portfolio of beauty and fragrance brands.

Previous Positions: Before joining Coty, White held several notable positions:

1. Bond No. 9 (2003-2010): White worked in Global Public Relations, generating high-profile press for the luxury niche perfumery and its founder.1

2. Fresh (2004-2007): As Vice President of Global Communications, she was responsible for the global communications strategy across various product categories.1

3. Estée Lauder (2002-2003): White served as Vice President of Global Communications, overseeing brand communications strategy and image-building events.1

4. Maybelline (1996-2000): As Vice President of Public Relations, she managed media relations for Maybelline Color Cosmetics and Laboratoires Garnier products.1

Expertise and Skills

Throughout her career, Patricia White has demonstrated expertise in:

• Developing and implementing global communications strategies
• Managing high-profile media relations
• Organizing strategic marketing and PR campaigns
• Overseeing brand image and renewal efforts
• Coordinating celebrity and spokesmodel relations

Her diverse experience across various beauty and luxury brands has likely contributed to her success in navigating the complex landscape of global public relations in the beauty industry.