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Patricia Madeira
Head de Expansão e Novos Negócios
Patricia Madeira has held leadership positions in various companies, focusing on finance, administration, and operations. Her expertise lies in strategic financial planning, budgeting, forecasting, business planning, variance analysis, and project structuring. With a strong ability to lead and motivate teams, she excels in planning, selecting, developing, and valuing team members. Patricia is skilled in creating and refining work processes, preparing internal controls, and generating managerial reports to aid decision-making. She has also managed commercial areas, overseeing sales team performance through strategic analysis. Additionally, she has experience in establishing corporate and commercial departments, as well as training telemarketing teams. Her background includes developing promotional campaigns, conducting audits, creating franchise manuals, and negotiating with suppliers and financial institutions.