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Patricia Hader
Head of Global Performance Media at LinkedIn ex-Intel, Yahoo, Aol, Time Warner, RingCentral
Patricia Hader is a high-performance, results-oriented digital marketer with a wealth of experience in both in-house and agency settings, having worked for Fortune 500 organizations.
With success in developing and executing strategic plans, Patricia has a proven track record of directing teams and optimizing digital marketing programs to drive sales and revenue growth.
Her specialties include acquisition marketing, lead generation, direct response marketing, digital media, search marketing, affiliate and partnership marketing, display advertising, email marketing, website and landing page optimization, behavioral targeting, web analytics, A/B testing, MVT testing, creative testing, customer experience enhancement, online merchandising, brand marketing, and retention strategies.
Patricia Hader holds a Master's in Business Administration with a focus on International Trade from Texas A&M International University and a Bachelor's degree from the University of Arkansas at Little Rock.
Her professional experience includes roles such as the Director of Global Paid Media Performance Marketing at LinkedIn, Senior Director of Digital Marketing at RingCentral, Vice President and Group Account Director at iProspect, Senior Director of Digital Marketing at Travelers, and various senior marketing and online marketing management positions at Intel Corporation, Yahoo!, WorldSpace Satellite Radio, AOL, and Time Life, a former Time Warner company.