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Patrice Varni
Chief Marketing and Digital Officer at Purple
Patrice Varni is an accomplished and results-producing Marketing and Business executive with a strong track record in delivering brand and business transformations.
Patrice is known for translating deep customer data into effective marketing strategies that drive growth while building teams that strengthen customer connections and brand relevance.
With a background spanning various areas such as brand strategy, digital marketing, eCommerce, creative development, retail, and team leadership, Patrice has a unique breadth of skills and experience.
Throughout their career, they have excelled in strategic visioning and implementation, brand storytelling, talent development, and customer experience building.
Patrice holds a M.A. in English and a B.A. in European Studies from Loyola Marymount University.
They have held key positions such as Chief Marketing and Digital Officer at Purple, President and Chief Marketing Officer at Dermstore, and Chief Customer Officer at Corelle Brands, among others.
With a history of successful DTC business launches and turnarounds for leading consumer brands, Patrice is deeply skilled in digital marketing, eCommerce, and brand strategy.
Their strengths lie in brand strategy, digital transformation, customer acquisition and retention, as well as integrated marketing and influencer relations.
Patrice has also been involved in new product development, CRM, and building a culture of innovation within the organizations they have worked for.
With a rich professional background including roles at companies like Tempur-Pedic, Levi Strauss & Co, The Walt Disney Company, and Kenwood USA, Patrice Varni brings a wealth of experience to the marketing and business landscape.