Hochschule Anhalt

Digital Lead - New Digital Channels bei Bayer

Berlin, Germany

Explorer of new digital channel services and opportunities with focus on patients and healthcare professionals to drive digital healthcare services for better life.

Bayer

Digital Lead - New Digital Channels

- Digital Campaign and Lead Generation - Voice Search Marketing- Digital Promotion- Digital Performance and Opportunity Management

Digital Marketing and Lead Generator

- Digital Marketing Consulting focus on Multi Channel Marketing Performance- Content Marketing for Brand / Campaign Websites and Media Channels- Digital Advertising & Multi Channel Promotion- Customer Journey Analytics- Strategy for Lead and Engagement Optimization- Agency Partnering- Salesforce Marketing and Service Cloud Manager, Marketing Automation, Omni Channel, LiveChat  - Innovation Scout for Trends like Audio Voice & Gestic Control, 3D Printing- Conference Speaker for Digital Marketing Topics

Bayer Business Services

Senior Digital Marketing Consultant

- Trend Scout to identify Potential Internet & Online Marketing Services•	Conception of Methods to drive Internet Marketing Services (SEO / SEM Method)•	Scout for professional Partnering Evaluation with focus on SEO / SEM, •	Internet Marketing Campaign Management & Mobile Services (AdWords, Mobile Readiness)•	Online Marketing Multi Channel Management (Marketing Campaign Builder Conception)•	Innovation Marketing Service Scout to check new Services like Augmented Reality, Digital Asset Recognition Services, NFC Mobile Commerce Solutions

Internet Marketing Consultant

My role as strategy expert is to get an overview about the current business situation, to understand (listen) the key goal strategies e.g. for a brand launch. The next step is to analyze (research) the target segments and environments to identify ( the right methods, channels, partners and media services to build (define) the rich business media package. current Themes i am working on:- Search Engine Optimization & Marketing for Internet Websites ( Best Practice Concepts)- Web2.0 (Social Website Widgets)- Online Marketing Innovation Projects (Campaign Builder)- Online ADS ( Concept & Strategies to use Google AdWords)- Mobile Readiness (Web APP, Native APP) for Online MarketingAs Trend Scout is my role to identify potentials of new media technologies and to give recommendations for Business.here are some of my current activities- active Part in Social Media meets Business Community- drinving new Innovation Ideas with focus on Online Marketing - Listener of Business Needs & Demands- Business Webinars & Workshops (Social Media, SEO, SEM & new Trend Technologies)My current Trend Scout Themes:- Potentials of GeoLocation Based Services- VideoBlogs and Video SEO Marekting- Mobile Apps Services for SmartPhones & Tablet's- virtual 3D Product & Service Design- social crowd

Digital & Social Media Marketing Strategy Expert / Trend Scout

My Role was to Build up a Internet Business Service with focus on social media services. Here are some of my activities:- Concept for Website Life Cycle Management- Organization and Moderation of Social Media Workshops with focus Orientation and Awareness "Social Media meets Business"- Development of new Service e.g. WPO (Website Performance Optimization for Internet Websites e.g. SEO, Speed, Security, User-Friendliness)- Business Consulting Services (SEO/SEM) to increase Website Value

Internet Business Consultant with focus Social Media Services

After the take over by bayer ag in 2006 new business requirements followed and new Infrastructure Project was born and started in 2008 with the new scope to offer global CMS and Hosting Services for all Bayer Companies (main focus Bayer HealthCare). In 2009 we have achived this goal and the project was finished at the end of year 2009, my role was the technical project leader to setup the infrastructure business requirements and to develop the related services for our business Clients. I have initiate the concept of WebLife Cycle Management to offer proper workstream services for our clients and to give more transparency what is important to know and to prepare to launch a website or a campaign.

Bayer Schering Pharma AG

IT Project Leader

We have started this ambitious project 2003 to develop an high automated hosting environment for all global Schering Websites. After two Years full of challenges we have activated the new infrastructure the first website was launched on this new environment and the process was started of global website hosting services. My role was the project service and coordination consultant to offer this new services to our Business Owner and to inform about the status and complains.

Schering AG

Senior System Analyst

Consulting of IT Infrastructure Projects for Business Clients like t-systems or deutsche post

Maik Lange

Maik Lange