Red Academy

Western University

Digital Marketing Manager at TELUS

Vancouver, British Columbia, Canada

Somerville Academy

Program Advisor & Mentor

TELUS

Digital Marketing Manager

Teaching Assistant

- Oversees and manages a team of specialists to provide world-class performance marketing services*Directly manages larger projects while training and coaching team members on best practices, campaign launches, platform knowledge, performance optimizations and company values*Supports & leads the execution of performance marketing campaigns to achieve client's objectives through driving optimization and overall strategy*Monitors team's overall workflow and capacity, onboards and trains new hires as they are assigned*Contributes heavily to the resource folder with latest best practices from platform reps*Works with other leaders at Thrive to drive project growth and knowledge sharing*Sets a positive example for team members in terms of company culture and values*Runs weekly meetings to address day to day issues, plan ahead, and discuss longer term team goals*Conducts and leads performance reviews of assigned team members*Works with Program Managers to promote team success and resolve any issues that may arise

Thrive Digital

Team Strategist

RED Academy

Digital Marketing Instructor

- Began to take ownership of campaigns and drive strategy for clients*Trained junior team members in best practices, campaign launches and optimization as well as company values*Worked as part of a team on various performance marketing projects, including ecomm, lead gen, app install and brand awareness*Supported senior employees on account work and client services through various production tasks*Executed, managed, optimized client campaigns through various channels including paid search, social, display, remarketing and mobile.*Reviewed account performance to ensure successful delivery of client objectives & delivered results through campaign optimizations*Provided clients with actionable insights and recommendations and built relationships based off of strong communication

Senior Online Advertising Specialist

- Worked as part of a team on various performance marketing projects, including ecomm, lead gen, app install and brand awareness*Supported senior employees on account work and client services through various production tasks*Executed, managed, optimized client campaigns through various channels including paid search, social, display, remarketing and mobile.*Reviewed account performance to ensure successful delivery of client objectives & delivered results through campaign optimizations*Provided clients with actionable insights and recommendations and built relationships based off of strong communication

Online Advertising Specialist

Assists in teaching various areas of digital marketing including SEM, PPC, SEO, CRO, social media & analytics. Provides industry insights, answers student questions and supports students in completing in class activities and exercises as well as capstone projects.

Manages a portfolio of over 30 clients and $1.3 million in media spend while creating and managing high performing SEM PPC campaigns for local businesses. Analyzes monthly reports and collects data to identify trends in order to optimize campaigns and increase conversions. Serves as an SEM subject matter expert for clients, HR and internal sales force. Mentors junior team members with campaign optimization and client conflict resolution.

Yellow Pages / Pages Jaunes – Canada

SEM Campaign Manager

Responded to Franchise Partners service requests, answered caregivers questions in regards to shifts, directions and care plans, updated clients and client contacts in regards to caregiver visits. Used a scheduling and matching program to efficiently fulfill care service requests with appropriate caregivers through phone and email. Filed notes in regards to services, requests, clients and caregivers.

Nurse Next Door

Care Services Specialist

Managed the social media channels for YTF’s 2012 East Coast tour leading up to the event, served as production assistant day of and ran various errands, assembled props, and assisted with VIP meet and greets.

YTF Legacy

Production Assistant

Managed the social media channels of I AM MADE Entertainment while completing tasks on event days, promoted artists such as Joseph Vincent, Raiel, Clara C, David Choi, Jason Chen, A-Lin and Xiaoyu through online platforms. Executed VIP meet-and-greets, increased their online presence and raised Facebook followers from 300 to 1200.

"I AM MADE Entertainment"

Social Media Affairs Intern

Designed potential magazine covers, wrote articles under strict deadlines, and assisted in various office tasks.

YouThink

Journalism Intern

Supervised and help run a boarding camp for kids from overseas. Learned how to be a more patient communicator, how to be a team player, and gained valuable problem solving experience.

Pat Wong