Brian Diedrick

Brian Diedrick is the Director of Digital Marketing at Wingman Advertising, a position he has held since January 2010. With over 18 years of experience in digital marketing and media, he possesses a robust understanding of data analytics, platform management, and consumer behavior.1

Professional Background

Diedrick has a diverse career that spans various industries, including mortgage, solar energy, and home improvement. He has demonstrated expertise in cross-channel marketing, data analysis, and e-commerce optimization. His leadership capabilities are evident from his previous role as the de facto VP of e-Commerce for a retailer with annual revenues of $135 million.

At Wingman Advertising, he leads the digital department, overseeing profit and loss (P&L) responsibilities while mentoring a team that includes programmatic traders, paid search managers, and data analysts. He has significantly contributed to the agency's growth by architecting campaigns that generated substantial revenue streams through organic search optimization and digital PR initiatives.1

Education

Diedrick holds a Bachelor's degree from Washington University in St. Louis and has also studied at the University of Oxford, which contributes to his well-rounded expertise in both marketing and education.1

Skills and Tools

His core competencies include:

• Cross-channel marketing strategies
• Google Analytics and Google Tag Manager configuration
• E-commerce user funnel optimization
• Programmatic advertising and SEO

Diedrick is proficient in using various advertising platforms such as Google, Facebook, Amazon, and Twitter, which enhances his ability to implement effective marketing strategies across different channels.1