Pascale Royal

Pascale Royal is an industry-recognized marketing leader with 15 years of experience in the hi-tech industry, specializing in corporate storytelling, omni-channel content development, customer advocacy strategy, and more.

She excels in guiding executive leadership teams on creating and managing programs to better engage with key customers, both internal and external, driving loyalty through shared experiences and storytelling.

With a background in BFA in Dance Performance and Choreography from the University of Alabama and studies in Psychology at the University of Florida, Pascale brings a unique perspective to her marketing strategies.

Pascale has held various key roles including Senior Customer Advocacy Manager and Global Storytelling Strategist at ServiceNow, as well as several managerial positions at Citrix where she focused on advocacy programs, customer success marketing, customer communications, and more.

She thrives on building diverse, high-performing teams through in-person and virtual collaboration, leveraging her skills in communication to convey complex messages clearly and effectively.