Pascal Matzke

Pascal Matzke is a prominent figure in the field of technology and business innovation, currently serving as the Vice President and Research Director at Forrester Research, where he leads the Tech & Innovation Practice. Based in the Greater Munich Metropolitan Area, he has been with Forrester since 2005, taking on his current role in October 2010. His responsibilities include guiding a global team of analysts focused on helping organizations enhance their technology foundations and drive necessary innovations to better serve customers.123

Professional Background

Matzke's expertise encompasses a wide range of emerging technologies, including artificial intelligence (AI), automation, cloud computing, and the Internet of Things (IoT). He advises senior technology leaders—such as CIOs, CTOs, and CDOs—on digital transformation strategies and the associated changes in governance, culture, and processes required for successful implementation.12

Before joining Forrester, Matzke held significant roles at META Group and Giga Information Group, where he focused on IT services and vendor strategy issues. His career also includes management consulting projects primarily in telecommunications and IT services.34

Education

Matzke earned a Magister Artium degree in political science, economics, and modern history from Ludwig-Maximilians-Universität München (1988-1992) with first-class honors.13

Thought Leadership

He is recognized as a thought leader in his field, frequently speaking at industry events and being quoted in major publications such as The Economist, Financial Times, and CIO Magazine. His insights help shape successful transformation strategies for large corporate clients and tech vendors across Europe, Asia, and North America.23

In summary, Pascal Matzke is a key player in technology research and innovation at Forrester Research, leveraging his extensive experience to guide organizations through complex digital transformations.