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    Parisa Zander

    Head of U.S Retail Channel Marketing Partner Readiness and Influence at Microsoft

    Parisa Zander is an accomplished professional with a rich background in retail marketing, visual merchandising, and channel marketing.

    Parisa studied Bachelor Of Science In Advertising which laid a strong academic foundation for her career.

    Currently, Parisa holds the position of Director-Head Of Global Visual Merchandising-Meta Store Operations at Meta, where she plays a key role in shaping the visual merchandising strategies for Meta's Reality Labs.

    Previously, Parisa has held significant leadership roles at renowned organizations including Microsoft, Samsung Mobile, and Humongous Entertainment.

    At Microsoft, Parisa showcased her expertise in retail services, operations, partner readiness, influence, and channel marketing, culminating in roles such as Head Of Us Partner Readiness And Influence-Us Channel Marketing and General Manager And Vice President, Retail Marketing And Design.

    Parisa's tenure at Samsung Mobile as the General Manager And Vice President, Retail Marketing And Design further honed her skills in driving retail marketing initiatives.

    With a background in product marketing, Parisa has also served in roles such as Senior Director, Global Xbox Live Platform Product Marketing and Xbox And Games For Windows Channel Marketing Manager at Microsoft.

    Parisa's diverse experience also includes positions in visual merchandising, store design, and brand management, making her a well-rounded professional in the field.

    Her early career roles as Associate Product Marketing Manager at Sierra Online and Brand Manager at Humongous Entertainment provided her with a solid foundation in product marketing.