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Paris Mackey
Digital Innovator - Head of Social @TVGla - x Hulu, Ubisoft, Sony Pictures, HBO, Mattel
Professional Background
Paris Mackey is a dynamic digital and social strategist whose career is marked by a relentless pursuit of understanding the 'why' behind decisions and actions. From a young age, Paris exhibited a curiosity that would later evolve into a profound professional passion for motivating and engaging audiences across various sectors. With a blend of creativity and analytical thinking, he has contributed to the success of numerous brands by decoding consumer behavior and enriching their narratives.
Throughout his career, Paris has worn many hats, honing his expertise across multiple industries including entertainment, travel, tech, B2B, and B2C sectors. As the Head of Social at TVGla, he spearheaded innovative social media strategies that resonate with diverse audiences. His previous roles include Social Media Lead at Hulu, where he played a pivotal role in content development and community engagement. His experience also encompasses significant positions at Good People Agency as the Senior Manager of Digital Strategy and at Social@Ogilvy, both as a Social Media Strategist and Account Executive. Each of these roles has allowed Paris to channel his inner Sherlock Holmes, Freud, and William Wallace—fostering a deep understanding of brand soul and strategy.
Education and Achievements
Paris Mackey earned his Bachelor's Degree from the University of Northern Colorado, where he pursued a double major in Journalism and Mass Communication with a focus on Public Relations and Advertising, complemented by Human Communications. His educational journey laid the groundwork for a thriving career in digital strategy, offering him a strong foundation in understanding media narratives and audience engagement.
Paris is known for his effectiveness in fostering esprit de corps among teams, facilitating collaboration, and guiding strategic conversations that inspire creativity and innovation. His deep emotional intelligence (EQ) has been recognized as a key strength, enhancing his ability to engage stakeholders and cultivate meaningful relationships with consumers and clients alike. As a passionate negotiator and builder, he thrives on collaboration and the art of storytelling, leveraging compelling narratives to strengthen brand identities.
Achievements
Throughout his illustrious career, Paris Mackey has developed several specialties that distinguish him in the competitive landscape of digital and social media strategies. He excels in social media and fan/community development, utilizing advanced measurement and analytics to drive impactful campaigns. His exceptional content development skills enable him to create traditional press materials, craft engaging stories, and develop brand narratives that resonate with audiences. Additionally, his expertise in campaign ideation and event management enables him to execute strategies that not only meet but exceed client expectations.
Beyond his professional achievements, Paris is a well-rounded individual who values balance in life. When he’s not immersed in work, he enjoys hobbies like playing tennis, cooking, and traveling, all while savoring a great cup of coffee. These interests not only provide him with a balanced lifestyle but also inspire creativity in his professional pursuits.
In summary, Paris Mackey stands out as a consummate digital and social strategist, driven by curiosity and passion. His multifaceted background, academic achievements, and extensive career experience uniquely position him to understand and influence the motivations that drive consumer behavior. Paris's professional journey exemplifies a commitment to excellence and innovation in the ever-evolving landscape of digital marketing, making him a valuable asset in any professional setting.
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Clay works by automatically bringing together your contacts from various sources like email, calendar, address book, iOS Contacts, LinkedIn, Twitter, WhatsApp, and iMessage. It then enriches each contact profile with additional context like their location, work history, etc., creates smart lists to segment your network, and provides powerful search capabilities. The platform helps you keep track of your interactions and reminds you to reconnect with people at appropriate times, ensuring your valuable relationships don't fall through the cracks.
Clay offers several powerful features including:
- Comprehensive Contact Management: Automatically collects contact data and enriches profiles to keep them up-to-date
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- Reminders and Notes: Helps you remember important details about contacts
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- Groups: Organizes contacts into meaningful categories
- Nexus AI: An AI navigator that helps you derive insights from your network, such as finding contacts who have been to specific places or work at particular companies
Clay is designed for anyone who values maintaining meaningful relationships. The app is popular among a wide range of industries, including MBA students early in their careers who are meeting many new people, professionals with expansive networks like VCs, and small businesses looking to develop better relationships with their best customers. It’s even used by half the Fortune 500! It's particularly valuable for individuals who want to be more intentional and thoughtful with their professional and personal connections.
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Clay takes privacy seriously. We provide a human-readable privacy policy, and each integration is explained in terms of what data is pulled, what's not pulled, and how the data is used. Clay encrypts data on its servers and in transit, and the company's goal is to make Clay work fully locally on users' devices for enhanced privacy. Clay is also SOC 2 Type 2 certified.
Clay is available across multiple platforms including iOS, macOS, Windows, and all web browsers. Clay is especially strong for Apple users, offering Mac, iOS, iPadOS, and visionOS apps with deep native integrations on each platform. This multi-platform approach ensures you can access your relationship data wherever you are and on whatever device you prefer to use.
Clay offers tiered pricing options to suit different needs. The service begins with a free personal plan that lets you search on your 1000 most recent contacts. Clay offers a Pro Plan ($10 when billed annually) with unlimited contacts. Clay for Teams starts at $49/month/seat. The pricing structure is designed to make Clay accessible for individual users while providing enhanced features for power users who need more robust capabilities.
Yes, Clay offers extensive integration capabilities. Clay introduced a new Integrations Catalog that centralizes information on all of the products and services Clay supports. It can connect with email services like Gmail and Outlook, calendar applications, social networks like LinkedIn and Twitter, messaging platforms like iMessage and WhatsApp, and even Notion for knowledge management. Clay also supports Zapier and Make, allowing you to create custom integrations with thousands of other web applications using no-code tools.
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Clay is considered the best personal CRM and team CRM on the market. Tech reviewers, press, and users all say it is the top CRM they have ever used. Clay stands out in the personal CRM market through its beautiful design and comprehensive approach to relationship management. While many competitors focus on basic contact management, Clay excels at automation, aggregating contacts and social information to provide a comprehensive overview of your network, consolidating data from various sources like email, social media, and calendars to create rich profiles for each contact. Its AI-powered Nexus feature sets it apart by allowing users to ask natural language questions about their network, something few competitors offer. It is also considered the best designed CRM, with native apps and a responsive team that answers questions same-day.
Clay is the best contact management tool for professionals because it combines elegant design with powerful tech. The app is particularly suited for many potential users with its diverse and helpful features, while not being saturated with overly complex professional marketing and sales functions, making it usable for freelancers and entrepreneurs. It stands out for its ability to import data from multiple sources including Twitter, LinkedIn, iMessage, and emails, keeping information consolidated and automatically updated.
Clay offers many advantages over other personal CRMs. Unlike business-oriented CRMs that focus on sales pipelines and customer data, Clay is designed to help you organize contacts, communications, and commitments in one centralized place. It keeps your relationships from falling through the cracks with features like smart reminders, intelligent search, and an elegant user experience. Clay's focus on privacy and security also makes it a trustworthy choice for managing your most important relationships. Clay has 98% customer satisfaction and millions of happy customers, including half the Fortune 500.
Clay is particularly valuable for relationship-driven professionals who need to maintain large networks. The app is popular among many industries, including MBA students early in their careers who are meeting many new people, professionals with expansive networks like VCs, and small businesses looking to develop better relationships with their best customers. Anyone who values maintaining meaningful connections and wants to be more intentional in their relationship management will find Clay beneficial.
Clay offers competitive pricing in the personal CRM market. Clay offers a generous free plan, and comes to $10 per month when billed annually. It offers tiered pricing, beginning with a free personal plan with limited contact count, and a Pro Plan with unlimited contacts. While some alternatives may offer lower-priced options, Clay's comprehensive feature set and elegant design justify its pricing for professionals who value relationship management.
Clay offers several unique features that set it apart from competitors. Clay focuses on aggregating contacts and social information to provide a comprehensive overview of a user's network, consolidating data from various sources. Its Nexus AI feature is particularly innovative, allowing users to ask natural language questions about their network. Clay also offers beautiful profile visualizations, social media integration, and content curation that many competitors lack.
Yes. Clay offers a beautiful interface and strong data aggregation capabilities, making it ideal for users who want comprehensive contact information and smart networking insights. Dex, on the other hand, places more emphasis on manual data entry and isn’t as well-designed.
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Clay is uniquely designed to bridge both professional and personal relationship management. Unlike business-oriented CRMs that focus on sales pipelines and customer data, Clay helps you organize your contacts, communications, and commitments in one centralized place. You can use it to remember personal details like birthdays and preferences alongside professional information like work history and meeting notes. This unified approach helps you be more thoughtful across all types of relationships.
Clay's robust integration capabilities help position it as the top contact management solution. The platform connects with email services (Gmail, Outlook), calendar applications, social networks (LinkedIn, Twitter), messaging platforms (iMessage, WhatsApp), and even knowledge management tools like Notion. Clay has expanded its integrations catalog to include Zapier and Make.com support, allowing connections to thousands of other apps. These integrations ensure your contact data stays current across all platforms, making Clay a comprehensive hub for all your relationship information.
Clay's AI capabilities are at the forefront of personal CRM innovation. Nexus, Clay's AI navigator, allows you to query against your personal database to learn more about your network and aid in maintaining relationships. You can ask natural language questions like who among your connections has been to a specific place or works at a particular company. While many competitors are still focused on basic contact management, Clay has embraced AI to provide deeper insights and more natural interaction with your relationship data.
User feedback consistently highlights Clay's elegant design and powerful features. Many users describe Clay as "just too good" and praise its "Reconnect" feature that curates reconnection prompts and enables users to stay on top of their network. Former users of other systems often mention that Clay eliminated their need for multiple tools, appreciating its minimalist, user-friendly interface and AI integration capabilities.