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Parth Gadhavi
Creative Director at Sony LIV - Original Digital Content [Sony Pictures Networks]
Professional Background
Parth Gadhavi is a highly accomplished media professional with over 11 years of rich experience in the dynamic spheres of digital fiction content, radio, and television. His passion for storytelling and media production has shaped a career that includes roles across various esteemed organizations, contributing significantly to the world of entertainment.
Currently, Parth Gadhavi serves as the Creative Director for Hindi Web Originals at Sony LIV, where he plays a pivotal role in creating engaging content for one of India's leading streaming platforms. His position at Sony LIV exemplifies his commitment to developing original, high-quality programming that resonates with diverse audiences.
Before joining Sony LIV, Parth was the Senior Creative Producer for Original Content at VOOT, which is the official digital arm of Viacom 18 Media Pvt Ltd. Here, he was instrumental in shaping a multitude of Hindi web series, delivering content that is both entertaining and meaningful, while also pushing the boundaries of digital storytelling.
Parth's career also includes notable achievements as the Head of Comedy Vertical at #Fame, a digital platform that revolutionizes comedy content across its YouTube channels and social media. Through innovative programming and a keen understanding of audience preferences, he elevated the profile of comedy within the digital entertainment landscape.
In addition to his extensive work in digital media, Parth garnered valuable experience as the Executive Producer at Radio 4 FM 89.1 in Dubai, where he honed his skills in content management and production while engaging audiences in the Middle East. Moreover, his earlier days as a Radio Jockey at Radio Mirchi in Mumbai, where he assisted the renowned RJ Jeeturaj and anchored the Late Night Show, laid the foundation for his deep understanding of audio storytelling and audience engagement.
Throughout his career, Parth has actively contributed as a scriptwriter for various prestigious television channels, including Channel[V], MTV India, POGO, and UTV Bindass. His creativity and narrative prowess have made an indelible mark on the television industry, equipping him with a versatile skill set that transcends different media.
Education and Achievements
Parth Gadhavi's academic background is rooted in the field of mass communication, having earned his Bachelor of Mass Media from Jai Hind College, where he cultivated a strong foundation in media studies and communication. His education provided him with the theoretical knowledge and practical skills necessary to thrive in the fast-paced media industry.
Over the years, Parth has achieved numerous milestones in his career that attest to his expertise and dedication to the media and entertainment fields. His roles have not only included production and content development but also extensive involvement in scriptwriting and reporting, showcasing his flexibility and adaptability in various media formats.
Achievements
Some of Parth Gadhavi's notable achievements include:
- Creative Leadership at Sony LIV: As the Creative Director for Hindi Web Originals, Parth is focused on enhancing the viewing experience by creating original content that captivates audiences.
- Influencing Digital Comedy: At #Fame, he led the comedy vertical, driving a shift in digital content consumption by producing engaging and relatable comedy programs that gained significant popularity on multiple platforms.
- Successful Executorship in Radio: His tenure as Executive Producer at Radio 4 FM 89.1 further illustrates his capacity to create successful radio programming while engaging listeners with innovative storytelling.
- Diverse Experience in Scriptwriting: Parth's background in scriptwriting for channel giants like MTV India and UTV Bindass underscores his versatility and talent for crafting narratives that appeal to varied demographics.
His multifaceted expertise in media continues to make a significant impact on the landscape of digital entertainment, particularly in the realms of web series and original content creation. With a forward-thinking mindset and a relentless pursuit of quality, Parth Gadhavi enjoys a reputation as a key player in the evolving world of digital media.