Paola Reynoso is a seasoned comunicóloga with over 15 years of experience working in various communication and public relations positions. She has worked in several organizations, including the government of Mexico and Scotiabank, where her expertise and skills in communication and marketing have helped build brand recognition, enhance customer engagement and improve organizational performance. Paola holds a Bachelor's degree in Communication from Instituto Tecnológico y de Estudios Superiores de Monterrey / ITESM, and a Master's degree in Communication from Universidad Complutense de Madrid. She has also completed several short courses, including a diploma course in marketing from the Instituto de Empresa. At Scotiabank, Paola currently serves as the Subdirectora de Marketing, where she oversees marketing operations and leads a team of marketing professionals.