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Pamela Roach
Launching something into the marketplace is my sweet spot as CEO. I identify markets for new products and services - Breakthrough Marketing Technology and Professor at New York University School of Professional Studies
Pamela Roach is an experienced professional advising GTM leaders on leveraging customer insights to drive growth and make informed decisions.
She specializes in uncovering market perceptions, purchase considerations, and driving profitable innovations in various industries.
Her expertise spans strategy, marketing, and sales with a focus on launching patented products and brands in specialty chemicals, intimate apparel, home accents, industrial materials, and B2B sectors.
Pamela's background includes applying Lean Six Sigma methodologies to strategy development, marketing, and new offering development.
She holds an MBA from Columbia Business School, a Bachelor's degree in Philosophy from Harvard University, and has a high school education from Hunter College High School.
In her professional journey, Pamela has served as the CEO of Breakthrough Marketing Technology, LLC, a Professor at NYU School of Professional Studies, Director Marketing at Honeywell Inc. (formerly AlliedSignal), and Account Manager at Johnston Industries, Inc. (formerly WestPoint Pepperell, Inc.).
