Pamela Cocola

Pamela Cocola is a seasoned professional with a wealth of experience in managing direct advertisers', Programmatic and RTB campaigns on platforms such as DBM, Adform, and AppNexus.

Her expertise extends to overseeing Programmatic deals for Video Advertising on platforms like DBM and StickyAds, traffic monitoring, analysis, and performance control.

Pamela is well-versed in optimization metrics including eCPM, eCPCV, VTR, viewability & reach in target optimization, as well as network performance optimization.

She has a background in analyzing and optimizing the performance of online cross-device advertising campaigns along with experience in Marketing operations.

Pamela Cocola pursued her education in Strategia e Gestione delle aziende di Moda Marca e Design, Pubbliche relazioni, pubblicità e comunicazione applicata at Libera Università di Lingue e Comunicazione IULM.

With a robust professional history, Pamela has held notable positions such as Head of Programmatic at Beintoo, Manager at PwC Italy, Strategic Services Manager at SBDS, and Programmatic Director at OMD Italy.

Her career also includes positions like Programmatic Specialist at Publicis Media, Activation Executive at VOS and AOD Vivaki, Traffic Analyst & Product Manager at Zodiak Active, to name a few.

Throughout her professional journey, Pamela Cocola has showcased her expertise in various roles encompassing marketing, communication, programmatic advertising, and strategic services.