Alexandra Urdea

Alexandra Urdea is a Senior Programmatic Consultant at e-dialog, a digital marketing agency. In her role, she specializes in delivering targeted advertising campaigns, focusing on programmatic display advertising. Her responsibilities include consulting, planning, implementing, and managing personalized programmatic campaigns, utilizing both first-party and third-party data for audience targeting and analysis along the customer journey.1

Before joining e-dialog, Urdea served as a Display Director at dentsu Austria from February 2022 to December 2022, and prior to that, she held the position of Senior Programmatic Consultant at e-dialog from April 2017 to January 2022.1 Her educational background includes studies at the University of Vienna from 2014 to 2017.3

Urdea's expertise lies in digital marketing strategies, particularly in programmatic advertising, which involves automated buying and selling of online advertising space.2