Pam Ellertson

Pam Ellertson is a seasoned professional with extensive experience in qualitative research. Ellertson currently serves as the In-House Qualitative Research Manager at Target, a leading retail corporation headquartered in Minneapolis. In this role, she is responsible for managing qualitative research programs to support Target's strategic initiatives across various channels, including e-commerce, products, and services.

Ellertson has a rich academic background that includes a Bachelor's degree in Journalism and an MBA in Marketing from the University of Minnesota. Over the years, she has honed her skills in qualitative research, market analysis, and consumer insights. Before joining Target, Ellertson worked as a Senior Research Manager for a leading research company, Ipsos, where she was responsible for managing large-scale research programs for Fortune 500 companies. She also worked as a Research Manager for General Mills and as a Market Research Analyst at Best Buy.

Ellertson's expertise lies in qualitative market research methods, focus group moderation, and project management. She has a passion for understanding customer needs and behaviors to drive business growth. Ellertson is a talented communicator with excellent interpersonal and leadership skills. She is always seeking new ways to improve research methodologies and is known for her innovative and creative approach.