Kelvin Chen

Kelvin Chen is a Manager Director at Ipsos, a prominent market research company.2 He has been working at Ipsos for an extensive period, having joined the company in October 2001 and continuing his tenure for over 23 years.2

Career History

Prior to his role at Ipsos, Kelvin Chen worked as a Research Manager at MIMR (Market Information and Marketing Research) from July 1997 to July 2001.2 This background in research laid the foundation for his long-standing career at Ipsos.

Role at Ipsos Shenzhen

Kelvin Chen plays a significant role in Ipsos's operations in Shenzhen, China. He is the head of the Ipsos Shenzhen Office, which was established on June 8, 2017.13 At the inauguration ceremony of the Shenzhen office, Chen briefed participants on Ipsos's business segments and key products in Shenzhen.13

Focus Areas

Under Chen's leadership, the Ipsos Shenzhen office focuses on providing services to five key sectors:

1. Technology
2. Pan-entertainment
3. Big health
4. New finance
5. New retail

Additionally, the office emphasizes customer experience research (ExLab) and customer voice management platform (EFM).1

Kelvin Chen's long-standing experience at Ipsos and his leadership role in the Shenzhen office indicate his significant contributions to the company's operations and growth in China, particularly in the rapidly developing market of Shenzhen.