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Paloma Diaz
Account Director at Publicis Spain Communication
Paloma Diaz, a graduate in Advertising and Public Relations from the Complutense University of Madrid, boasts over 18 years of professional experience in the advertising industry.
Having worked for various agencies, Paloma made a career shift in 2006 towards online advertising, a decision she has never regretted. She has flourished in the realm of interactive communication and actively engages in multidisciplinary projects for both B2C and B2B sectors.
Currently serving as an Account Director at Publicis Spain, Paloma manages multidisciplinary projects for Cepsa focusing on Brand, B2B, and B2C areas, and for Visa Spain overseeing local campaigns and international coordination for global projects adapted for local markets. She has worked with esteemed clients such as Renault, Telefónica and its brands like Movistar and Tuenti, amongst others.
Paloma's adept management has led to several award-winning campaigns at renowned advertising festivals like Cannes and Premios EFI, with notable successes for clients like Cruz Roja, Ministerio de Defensa, and Movistar eSports.
In terms of education, Paloma has completed a Program in Internet Foundations and Digital Marketing, as well as earning her degree in Advertising and Public Relations from the Universidad Complutense de Madrid.
Throughout her career, Paloma has held roles at esteemed organizations such as Publicis Spain, McCANN WORLDGROUP Spain, and Thinking Forward Spain, contributing significantly to the advertising and communications industry.