Paloma Caridad

Paloma Cruz Caridad is a marketing professional with extensive experience in multinational companies across various B2C sectors. She currently holds the position of Global Strategy Lead for Philips Hue at Signify.1

Paloma is known for her expertise in:

• Digital strategy
• Brand building
• Innovation
• Global marketing communication strategy

Her career highlights include:

1. Head of Content Iberia & Portfolio Innovation Marketing Director at The Coca-Cola Company (2018-2020)1
2. Marketing Manager for Coca-Cola Iberia (2011-2015)1
3. Marketing Assistant in the Luxury Division at L'Oréal (2000-2001)1

Paloma has a strong educational background, including:

• Dibex (Digital Business Executive Program) from ISDI (2019)1
• PDD (Executive Development Program) from IESE Business School (2010)1
• Postgraduate studies in Marketing from The Ohio State University (2001-2002)1
• Business Administration degree from Universidad Autónoma de Madrid (1997-2001)1

Throughout her career, Paloma has demonstrated skills in developing consumer-centric brands, designing effective communication campaigns, and leading innovation initiatives.1