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Marlon Hernandez
CPG Innovation Professional and Strategic Planner
Marlon Hernandez is an experienced CPG (Consumer Packaged Goods) innovation professional with a strong background in the beverage industry, particularly at Molson Coors Beverage Company.1 His LinkedIn profile describes him as a "growth puzzle solver" with over 18 years of experience developing and unlocking growth for top CPG companies.1
Career at Molson Coors
Marlon has held several key positions at Molson Coors Beverage Company:
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Director Innovation Americas (June 2022 - October 2023): In this role, he was responsible for strengthening Molson Coors' innovation capabilities and spearheading the development of the Beer innovation pipeline.1
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Head of Non-Alcohol Portfolio (December 2019 - May 2022): This position aligns with the query's description. Marlon was responsible for defining and executing growth territories for the newly created non-alcohol division as part of Molson Coors Americas' journey to becoming a beverage company. He managed a team of seventeen, with six direct reports.1
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Senior Director Innovation, Consumer Insights & Beyond Beer (September 2015 - November 2019): Based in Toronto, Canada, Marlon reported to the Chief Marketing Officer and was charged with shaping Molson Coors Canada's Innovation Strategy, steering the Beyond Beer Portfolio (RTD), and elevating marketing services capabilities.1
Expertise and Skills
Marlon's areas of expertise include:
- Strategic planning and portfolio strategy
- Innovation management and product development
- Market research and consumer insights
- Brand management
- Cross-functional project management
- P&L management and optimization
He has experience in various beverage categories, including beer, wine, ready-to-drink products, functional non-alcohol beverages, and spirits.1
Education and Certifications
Marlon holds an MBA and is certified as a New Product Development Professional (NPDP). He is bilingual in English and Spanish.1
In summary, Marlon Hernandez is a seasoned CPG professional with extensive experience in the beverage industry, particularly in innovation and non-alcoholic portfolio management at Molson Coors Beverage Company.
