Palmer B Curdts

Palmer B Curdts is a strategic brand development professional with a rich background in food and beverage CPG, Foodservice, and Luxury Apparel sectors.

He has a proven track record of success in brand positioning, project management, product development, new product launches, and portfolio strategy development.

Palmer excels in leading cross-functional teams, utilizing digital campaigns, consumer insights, and innovative ideas to drive market share and volume growth for major national brands in competitive markets.

His energetic and entrepreneurial nature is complemented by strong analytical, communication, and presentation skills.

Palmer pursued his education at the University of Virginia Darden School of Business, where he earned a Master of Business Administration (M.B.A.). He also holds a B.A. in English with a minor in Politics from the University of Virginia.

With a wealth of experience, Palmer has held key positions in renowned organizations. Currently, he serves as the Director of Mondelez Jewel Brands Portfolio at Mondelēz International.

His impressive career includes leadership roles like Director of Seasonal Confection and Associate Director of Seasonal Confection at Mondelēz International, as well as various Senior Brand Manager positions at The Hain Celestial Group.

Palmer has also contributed his expertise as a marketing professional at General Mills, where he managed Convenience and Food Service segments and played a pivotal role in the strategic growth of Small Format channels for SNACKS.

His journey in brand management began with roles at Brooks Brothers, Steve & Barry's, and Pillsbury, shaping a well-rounded professional background.

In addition to his corporate experience, Palmer enriched his knowledge by studying at the American Pavilion in Cannes, further enhancing his skills and insights into the industry.