Jose Duarte

José Duarte is the Head of Marketing and Growth at Boro, a fintech startup based in Chicago that focuses on helping college students build their credit history through educational resources and accessible financing products. Under his leadership, Boro aims to enhance financial wellness for students by launching initiatives like a mobile app tailored for this demographic.1

Before joining Boro, Duarte played a significant role in growing millennial media brands such as OMGFacts and Dose, which peaked at over 100 million unique monthly visitors. His experience includes productizing the viral creative process and collaborating with major clients like Lionsgate and CBS to enhance their social media strategies.1

Duarte's background is enriched by his family's connection to finance; his grandfather was a founding member of the Salvadoran stock exchange. He has expressed a deep commitment to Boro's mission, especially as it resonates with his own experiences as an international student.1

In addition to his professional achievements, Duarte utilizes Agile Marketing techniques in his daily operations, emphasizing constant iteration and alignment with strategic goals.1