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Pablo Guerenabarrena
Inbound marketing & Customer experience
Pablo Guerenabarrena is a Digital Marketing Manager at Athletic Club, where he focuses on enhancing customer experiences and implementing effective marketing strategies. He is passionate about marketing and has over 18 years of experience in the field. His educational background includes a degree in Journalism and Audiovisual Communication, along with a Master's in Corporate Communication.12
In his role at Athletic Club, Guerenabarrena has developed expertise in inbound marketing and digital strategy, leveraging methodologies that drive online engagement and results. Prior to his current position, he held various roles in organizations like woko and Mondragon Unibertsitatea, which contributed to his extensive knowledge in digital marketing.3
Guerenabarrena is also recognized for his commitment to continuous learning, having completed an Inbound Marketing certification from HubSpot Academy between 2014 and 2023.4 His professional journey reflects a strong focus on strategic communication and digital marketing practices tailored to meet the evolving needs of clients and audiences.
