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Pablo Guerenabarrena
Inbound marketing & Customer experience
Pablo Guerenabarrena is a digital strategy specialist with expertise in agile methodologies, customer experience, inbound marketing, digital strategy, conversion techniques (CRO), UX writing, context marketing, and content marketing. With a background in Journalism, Audiovisual Communication, and a Master's in Corporate Communication, Pablo emphasizes the importance of practical experience in implementing strategies. He holds certifications in Inbound Marketing and has studied programs like ThePowerMBA and Customer Experience. Pablo's professional journey includes roles like Digital Marketing Manager at Athletic Club and various positions at woko, Mondragon Unibertsitatea, and other notable organizations.