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    Paavo Kytölä

    CEO at LATO Strategy Tool - Leadership Automation Tools

    Paavo Kytölä is the CEO of LATO Leadership Automation Tools, a SaaS tool catering to strategic leaders from CFO to CEO.

    He excels in strategy execution, communications, social policy, and politics, with a strong background in digital marketing, sales, and human resources.

    Paavo specializes in helping clients convert strategic plans into actionable results swiftly and accurately, boosting new business sales by 45% within a year at LATO.

    His expertise spans across areas such as client relations, problem-solving, team leadership, and account management.

    Having studied Social Policy, Communication Sciences, and High School Arts, Paavo is based in Helsinki, Finland, and is passionate about culture, football, and wine.

    Formerly holding roles at Meltwater, City of Tampere, and University of Tampere, Paavo is an experienced professional in SaaS, business development, and marketing communications.