Oscar Serrano

Oscar Serrano is a seasoned Sales and Marketing executive with a rich background encompassing over 20 years of leadership experience.

He has excelled in delivering strategic sales & marketing initiatives, brand development, and effective leadership across various channels and customer segments.

Oscar's specialties include Revenue Management, sales, marketing, advertising, social media, public relations strategies, digital marketing, and E-commerce initiatives with a focus on ROI measurement.

He has demonstrated his ability to build and lead high-performance sales teams, drive key account development, and successfully manage expansions.

With a strong educational foundation, Oscar has completed various specialized courses and programs in Loyalty Programs, Executive Marketing, Revenue Management & Big Data, Data Analytics, Digital Marketing, Social Media & Analytics, and Leadership skills from esteemed institutions like Intras, AMS Group, Universidad Rey Juan Carlos, Cornell School of Hotel Administration, IE Business School, Escuela de Organización Industrial, and others.

Throughout his career, Oscar has held key leadership roles including Vice President Sales & Marketing Hotel Division at Transat, Chief Commercial Officer at Canabay Hotels, Vice President Global Sales & Marketing at Ocean by H10 Hotels, Managing Director Sales & Marketing at Barcelo Hotels & Resorts, Corporate Commercial Director The Americas at Barcelo Hotels & Resorts, and Area General Manager at Hotelbeds.

His expertise lies in developing and implementing strategic sales, marketing, and business plans for both established and new hotels, conducting senior-level presentations, negotiations, and fostering strong relationships in the industry.