Oriana Roberts

Hands-on marketing leader. 15 years driving revenue impact with retail and hospitality companies in the U.S & Asia.

Oriana Roberts is a seasoned marketing leader with a successful background in propelling business divisions of high-growth retail and hospitality firms in Asia and North America to the next level.

She excels in creating and overseeing comprehensive B2C campaigns, focusing on both acquisition and retention strategies.

Oriana has a proven track record in launching innovative marketing frameworks that drive performance enhancements within organizations.

Her expertise extends to data-driven marketing, including defining problem statements, establishing KPIs, and conducting thorough testing to optimize strategies.

Oriana Roberts is adept at utilizing analytics to develop groundbreaking strategies that foster growth and lead to the introduction of novel approaches in the market.

Additionally, she possesses strong skills in brand development and management, encompassing elements such as positioning, messaging, and crafting effective go-to-market plans.