Ori Herschmann

Ori Herschmann is a seasoned growth marketing professional with an impressive track record at renowned companies like Tesla, Waymo, Robinhood, and The Boston Consulting Group (BCG). With extensive experience in performance marketing, team management, and global growth strategy, Ori has successfully executed significant ad campaigns, generating over $1 billion in revenue across multiple industries.

During his tenure at Tesla, Ori led the global growth marketing team, focusing on omnichannel strategies, team leadership, testing methodologies, and overall growth strategies. He managed a large team of over 25 direct reports and oversaw the deployment of more than $250 million in advertising spend on platforms like Meta, Google, and CTV.

Ori's expertise extends to lifecycle marketing, with a notable accomplishment of sending over 1 billion lifetime emails for companies like Uber, Robinhood, BCG, Dapper Labs, and Tesla. He has consistently delivered impressive results, achieving a 5X return on ad spend (ROAS) for clients at Ember, Dapper Labs, BCG, and Tesla.

With a background in Political Economy, Public Policy Analysis, and German Language and Literature from the University of California, Berkeley, Ori has a strong educational foundation to complement his practical experience. His diverse professional journey includes roles in growth marketing, performance marketing, database marketing, and product marketing at various organizations spanning technology, consulting, and entertainment sectors.

Ori's career highlights include senior positions at top-tier companies like Waymo, Uber, Box, and Google, where he showcased his skills in growth marketing, strategy, and leadership. His contributions have left a lasting impact on companies' revenue generation, customer engagement, and overall marketing success.

As a senior growth marketing leader with expertise across the marketing funnel, Ori Herschmann continues to be a driving force in the industry, bringing innovation, strategic insights, and measurable results to every project he undertakes.