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Oren Arbit
Vice President of Performance Media
Oren Arbit is a seasoned digital marketing professional currently serving as the Vice President of Performance Media at Direct Agents, a position he has held since January 2022.1 With a career spanning over a decade in the digital marketing industry, Arbit has accumulated extensive experience in various aspects of performance marketing, business development, and digital strategy.
Career Highlights
Direct Agents: Arbit's tenure at Direct Agents began in September 2018 when he joined as the Director of Business Development.1 After more than three years in this role, he was promoted to his current position as Vice President of Performance Media. Direct Agents is a leading omni-channel digital marketing agency that specializes in helping marketers acquire new customers and expand their audiences through data-driven solutions.
Previous Roles: Before joining Direct Agents, Arbit held several notable positions:
- Founder of Referral Media (May 2017 - Present)
- Partner at BrandExpert.com (August 2017 - December 2020)
- Vice President of Business Development at Zeta Global (July 2016 - May 2017)
- Senior Director of Business Development at Amobee (July 2014 - July 2016)
- Director of Business Development at W4 - Performance Ad Market (November 2009 - July 2014)1
Expertise and Focus Areas
Arbit's expertise spans several key areas in digital marketing:
- Performance marketing
- Media strategy and planning
- Data strategy and analytics
- Web presence management
- Domain acquisition and strategy
- Strategic partnerships
- Lead generation
- Email marketing
- Affiliate marketing1
Throughout his career, Arbit has demonstrated a strong focus on driving results for clients across various industries, including media and entertainment, eCommerce, and lead generation for consumer, financial, and home services.1
Oren Arbit is active on LinkedIn and regularly shares updates about his work and industry events. He frequently attends conferences such as Affiliate Summit and LeadsCon, where he networks and meets with industry professionals.23
