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On Lu
Globetrotting Tech Lawyer with Rock Star Hair
On Lu is a Partner specializing in Intellectual Property at Nixon Peabody LLP, based in San Francisco, California.12 He leverages over a decade of litigation experience to assist clients in creating, protecting, and monetizing their intellectual property.1 Lu's expertise lies in helping multinational companies convert their IP cost centers into profit centers, focusing on patent portfolios, revenue generation, cross-licensing, and litigation defense.1
Key aspects of On Lu's professional profile include:
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Experience: Prior to becoming a lawyer, Lu spent over ten years launching U.S. high-tech companies internationally, including two that became public entities.1
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International focus: He collaborates with prestigious tech companies in China, Taiwan, Japan, Korea, Singapore, and Australia.1
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Startup involvement: Lu has worked with over 250 startups globally and serves as Chief IP Counsel for the European Innovation Academy, where he developed and teaches the IP curriculum.12
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Legal expertise: He has experience in complex, multiparty patent and trademark litigation before the International Trade Commission (ITC) and in federal district courts.1
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Education: Lu holds a J.D. from the University of San Francisco School of Law, an MBA in Global Marketing from National University, and a B.A. in International Relations from the University of Redlands.1
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Bar admissions: He is admitted to practice in California and various U.S. District Courts, the U.S. Court of Appeals for the Ninth Circuit, and the U.S. Court of International Trade.1
On Lu is known for his pragmatic approach to IP law, bridging legal needs with real-world business perspectives.1