Omri Mor

Omri Mor, Co-founder and CEO of Routable

Omri Mor is the Co-founder and CEO of Routable, a company that helps businesses scale their payment solutions. He has over 15 years of experience working at startups, with Routable being his third company.12

Career Background

• Prior to Routable, Mor co-founded Down App, Inc. and Ziibra2
• He spent over five years building fintech infrastructure for marketplaces to improve consumer checkout conversion rates2
• At his previous company, a marketplace for creators similar to Etsy, Mor built internal infrastructure for making payments to sellers14

Founding Routable

• Mor founded Routable after reflecting on what he did wrong at his previous company1
• He conducted 300-400 customer development interviews to validate the market need and opportunity before starting the company2
• Routable focuses on helping businesses automate their accounts payable processes from vendor onboarding to final payment14

Routable's Growth and Recognition

• Routable has raised over $30 million in funding2
• The company was selected as one of the Top 11 B2B Startups to Watch in 2024 by Startup Savant3
• Mor was named one of the Top 50 Fintech Influencers of 2024 by Actual Agency3