Omar Sahyoun

Omar Sahyoun is the Managing Partner at Brand-FX, a role he has held since July 2023. Based in Toronto, Ontario, he specializes in various areas including e-commerce, fintech, entrepreneurship, and operational modeling. His experience spans over 20 years in conceptualizing and operating innovative software and digital solutions.13

Professional Background

Before joining Brand-FX, Sahyoun was the Founder and CEO of Shopley Inc., where he focused on creating interactive commerce solutions that enhance the customer experience in brick-and-mortar settings. He has also held significant roles such as Partner at Tidal Impact, a platform for impact management, and Co-founder and Chief Business Officer at Ario, a digital banking platform for small businesses.12

Sahyoun's entrepreneurial journey includes co-founding TeamBuy and Dealfind, which were among Canada's first independent daily deal sites, amassing over 4 million members. He has been involved in various startups and has a strong background in financial analysis and negotiations.25

Education and Skills

Omar Sahyoun holds degrees in Finance and Accounting, as well as Civil Engineering. He is multilingual, fluent in English, French, Italian, Arabic, and has intermediate proficiency in Spanish.15

His work at Brand-FX involves leveraging technology and customer-centric innovation to help traditional brands adapt to modern consumer needs, particularly in the evolving digital landscape.34