Olivia Oudinot

Olivia Oudinot is a Senior Manager of Community Research at Penguin Random House, based in Chicago, Illinois.1 She is a French-Iranian-American researcher who specializes in bringing voices to life through creative mixed methodologies and online community work, as well as uncovering data-driven insights to guide strategic decisions.1

Professional Experience

At Penguin Random House, Olivia manages the largest in-house research panel in the company, which consists of approximately 105,000 members.1 Her responsibilities include:

• Overseeing panel growth and recruitment
• Managing retention and engagement
• Developing overall strategy for the research community

Since joining Penguin Random House in August 2022, Olivia has led a major rebranding effort to provide a new look and feel for the community experience.1 She also executed a multiphase recruitment strategy that resulted in over 20,000 new participants signing up for the community.1

Previous Work Experience

Before her current role, Olivia worked at Ipsos North America in various positions, including:

• Community Manager
• Associate Community Manager
• Senior Research Analyst
• Research Analyst1

She has also worked as a Social Innovation Program Developer for Perspectives Work LLC and as a Research Assistant at Concordia University's John Molson School of Business.1

Education

Olivia's educational background includes:

• Bachelor of Commerce from Concordia University
• Master of Science in Sustainability and Social Innovation from HEC Paris
• Certificate in Social & Inclusive Business from HEC Paris
• Bachelor of Science in International Business and Marketing from the University of Vermont1

Achievements

In 2016, Olivia was recognized as a Sustainability Champion by Concordia University for her efforts to promote sustainability at the university and in the broader world.1 She was also awarded the Concordia Undergraduate Student Research Award (CUSRA) in April 2015.1

Olivia's work with the Penguin Random House Reader Lounge research community has gained recognition, and she was interviewed by The Boston Globe about reaching underrepresented audiences through this initiative.2