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Olia Botchev
Senior Vice President International
Olia Botchev is an experienced executive in the beauty industry with over 20 years of experience.1 She recently became the Chief Revenue Officer at Obagi in February 2024.1 Prior to this, she served as Senior Vice President International at Anastasia Beverly Hills from September 2018 to January 2024.1
During her tenure at Anastasia Beverly Hills, Botchev:
- Developed and executed the go-to-market strategy for launching ABH in more than 30 international markets1
- Led the expansion into challenging markets like China, Brazil, and India1
- Orchestrated post-Covid recovery, growing retail sales ahead of makeup trends and improving profitability by 45%1
- Led ABH's global digital transformation, including launching international e-commerce platforms1
- Developed and executed ABH's duty-free strategy for travel retail, cruise ships, and airlines1
Botchev's career history also includes leadership roles at Murad, ELEMIS, and Osmotics Cosmeceuticals.1 She is multilingual, with professional proficiency in Russian and native or bilingual proficiency in Bulgarian and English.1