Nuno Andrade

Nuno Andrade is currently the Chief Innovation Officer at Media Culture, a Dallas-based independent brand marketing agency, having transitioned into this role in January 2023. He previously served as the Vice President of Strategy at the same company from June 2021 to December 2022. In his current position, Andrade is responsible for leading the agency's innovation agenda and ensuring that it remains competitive in an evolving media landscape. His focus includes bridging linear and digital media efforts and formulating strategies for both internal operations and client engagements.124

With nearly 20 years of experience in the marketing industry, Andrade has a strong background in performance marketing, having started his career with search engine optimization (SEO) before expanding into paid media tactics such as search, social media, programmatic advertising, and streaming audio/video.34 He joined Media Culture in 2016 as its first Digital Media Director and has played a significant role in developing the agency's digital practice.25

Prior to his tenure at Media Culture, Andrade held various positions at SapientNitro (now Publicis.Sapient), where he was the Southeast Media Lead, managing significant client engagements across different sectors including e-commerce and financial services.46 He holds a Bachelor of Arts degree from New York University, where he studied Journalism and Africana Studies.4

Andrade is passionate about connecting advertisers with their target audiences and emphasizes the importance of innovation within marketing strategies to drive client success.34