Niti Badarinath

Niti Badarinath is a seasoned senior executive with over 20 years of experience spearheading digital transformations in major organizations, delivering significant and quantifiable impacts. With a profound skill set in crafting B2C digital strategies and overseeing digital product and platform management from inception to execution, Niti has a proven track record of achieving success.

In previous roles, Niti has taken charge of managing substantial P&L figures, including a $300 million retail portfolio, and shadow P&Ls for digital sales at prominent Banks in North America. Additionally, Niti has excelled at assembling and nurturing high-performing teams ranging from 40 to 250 individuals within complex, globally dispersed structures.

With a global perspective honed through shaping digital strategies across EMEA, APAC, and North America, Niti possesses a remarkable ability to foster collaboration and influence at all levels of an organization to drive impactful digital transformations. Niti's expertise extends to data-driven analytics, customer acquisition, SEO, digital marketing, and sales, complemented by a technology background conducive to effective problem-solving.

As a digital advocate, Niti champions the creation of seamless customer journeys across diverse channels, including online, mobile, and physical branches. Niti boasts a specialization in the financial services sector, leading digital advancements within the B2C domain and harboring interests in other industries where digital innovation is paramount, such as high-tech, fin-tech, and retail.

Niti Badarinath's educational journey includes completing studies in Mechanical Engineering at the prestigious Indian Institute of Technology, Madras, and pursuing further academic endeavors with a Bachelor of Technology and a Master of Science in Management Information Systems from Purdue University. Niti's educational foundation has equipped them with a robust skill set suitable for navigating the intricate demands of digital leadership roles.

Throughout Niti Badarinath's career, they have held key positions at reputable organizations, including serving as a Senior Advisor in the Digital domain at McKinsey & Company, a Senior Partner at A&Y Partners, leading the Channels division at BMO Financial Group, overseeing Mobile Banking & Payments at US Bank, and holding executive roles at Citigroup, IBM Banking Strategy, drugstore.com, AmeriCredit Corp., and Management Consulting.

Niti Badarinath emerges as a distinguished digital leader with a wealth of experience, a strong strategic acumen, and a profound capability to drive impactful digital transformations across varied industries and geographies.