Nisha Sheth

Nisha Sheth is a professional with over 4 years of experience assisting brands in the consumer packaged goods (CPG) and financial services industries in making informed business decisions based on consumer research.

Nisha is currently a part of the Aspen Finn team, a strategy and insights company with a foundation in cognitive psychology, focusing on understanding how people think to discern what they think. Aspen Finn specializes in crafting custom research solutions to address client challenges and deliver concrete outcomes, enabling brands to evolve effectively with authentic consumer insights.

Nisha earned a Master's degree in Marketing Research from The University of Georgia and holds a B.B.A. in Accounting & Finance from Georgia State University - J. Mack Robinson College of Business.

Her impressive professional journey includes roles such as Director of Client Services at Market Xcel, Director of Business Development at Schlesinger Group, Business Development Consultant at Aspen Finn, Market Research Manager at Charles Schwab, and Senior Analyst Consumer Insights at Hanesbrands Inc.

With a deep-rooted understanding of consumer behavior and a proven track record of driving business growth through research-driven strategies, Nisha Sheth brings a wealth of experience and expertise to her current role at Aspen Finn.