Nina Shurchkova

Nina Shurchkova is a Program Manager at Headspring Executive Development, a joint venture between the Financial Times and IE Business School.1 As a Program Manager, she plays a key role in managing and overseeing educational programs for international companies.1

Professional Background

Nina Shurchkova is described as an effective business developer and an expert in business education for professionals.2 She employs a human-centric approach and design thinking methodologies to deliver excellent results in her work.2

Responsibilities

In her role at Headspring, Nina Shurchkova is involved in various aspects of program management:

1. Certificate Management: She has been instrumental in implementing digital certificate solutions, which have significantly improved the credentialing process for Headspring.1

2. Program Content: Nina oversees programs that cover a range of topics, including management skills, impactful communication, breaking down organizational silos, cultural intelligence, and team coaching.3

3. Client Interaction: She works closely with clients to preview and approve certificate designs before publication.1

Achievements

Under Nina's management, Headspring has seen notable improvements in their credentialing process:

• A 76% credential open rate
• A 44% credential share rate
• Increased social media engagement from program participants
• Streamlined certificate creation process, reducing time and bottlenecks1

Nina Shurchkova has contributed to enhancing Headspring's visibility and engagement on social media platforms, particularly LinkedIn, where they can now celebrate participants' achievements more effectively.1