Nina Masuda

Nina Masuda is the Associate Creative Director and Head of Experiential Graphic Design at Rivian, an electric vehicle manufacturer. She has an extensive background in design and has made significant contributions to Rivian's branding and experiential projects.

Professional Experience

Nina Masuda has been involved in several key projects at Rivian:

1. Rivian Spaces Program: As part of the Experiential Design team, she helped develop this program, which likely focuses on creating unique brand experiences for customers.4

2. Laguna Theater Revival: She worked on reviving a 1930s movie theater in Laguna Beach as one of Rivian's flagship projects.3

Skills and Expertise

Nina is highly regarded for her design skills:

• She has been praised for her ability to execute "amazing and beautiful sketches" for branding assignments.1
• Her work demonstrates proficiency in experiential graphic design, which involves creating engaging visual experiences in physical spaces.

Career Background

Before joining Rivian, Nina has an impressive track record:

• She has 16 years of experience working with "heavyweight champions" in New York City, Los Angeles, and San Francisco.5
• Her work has been recognized with several awards, including features in NYC 62 Regional Design Annual Print Magazine and AIGA 365: Annual Design Competition.5

Motivation and Values

Nina was drawn to Rivian because of its mission "to Keep the World Adventurous Forever," which aligns with her personal values and professional interests.2

At Rivian, Nina has experienced hypergrowth, indicating that she has been part of the company during a period of rapid expansion and development.2