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Elizabeth Kelley
Design Director at Principle | Design Firm
Elizabeth Kelley is the Design Director at Principle, a design firm based in Nashville, Tennessee. She holds a Bachelor of Arts in Philosophy and Studio Art from Furman University, along with a Bachelor of Science in Business and Marketing from the University of Maryland. Additionally, she has completed graduate studies in Design at the Portfolio Center.13
In her role at Principle, Kelley emphasizes aligning the firm’s ethos with clients and projects that inspire creativity. She engages in various tasks ranging from business development to art direction, focusing on crafting verbal identities that resonate with clients' core messages. Her work involves extensive listening, research, and collaboration to produce brand writing that is authentic and aligned with visual branding.12
Kelley is also noted for her ability to transform complex documents into organized and aesthetically pleasing formats, showcasing her passion for both design and strategic communication.1
