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Nilay Eralp
Head of Global Brand Management, Beko at Arçelik Global
Nilay Gözegir Eralp is the Global Brand Director for Beko Brand and Arçelik Company Brand Portfolio Management at Arçelik Global.37 She is based in Istanbul, Turkey.45 Eralp has a background in marketing strategy and has pursued education at prestigious institutions including Harvard Business School, where she studied Disruptive Strategy, and Boğaziçi University, where she focused on Marketing Strategy.3 Her expertise lies in marketing management, particularly in the consumer and durable goods industries.
Professional Experience
Eralp has held various positions related to brand management at Beko and Arçelik:
- Global Brand Director, Beko & Brand Portfolio Management at Arçelik Global (current position)6
- Head of Global Brand Management, Beko at Arçelik Group5
- Director Beko Brand Manager12
Her role involves overseeing the global brand strategy for Beko and managing the brand portfolio for Arçelik Company.
Education
- Harvard Business School: Studied Disruptive Strategy
- Sabancı University: Manufacturing Systems Engineering
- Boğaziçi University: Marketing Strategy3
Eralp's educational background combines technical knowledge with strategic marketing skills, which likely contributes to her success in brand management for appliance and technology companies like Beko and Arçelik.
