University of Sydney

Harvard Business School

Western Sydney University

Wicked Problem Aficionado  -  Neuroscience Geek

Responsible for spearheading company growth, expansion into new markets and development of Independent Medical Examination (IME) services.

Leading strategic initiatives that drive operational efficiency, cost reduction and profitability.

Established key partnerships and alliances that enhance M2iQs market position and competitive edge.

M2iQ

Co-Founder | CEO

As a Project Developer collaborating with the Economic Recovery Corps (ERC) alongside the United Keetoowah Band of Cherokee Indians, my primary focus is on integrating cutting-edge VR and digital technology into the preservation efforts for the world's third-largest Native American art collection.

In this capacity, I lead initiatives to leverage VR and digital tools, aiming to revolutionise culturally relevant learning experiences. This includes immersive experiences achieved through 360-degree digital conversion, Virtual Reality development, community engagement, and educational outreach.

By harnessing technology rooted in tribal artifact preservation, our efforts extend beyond heritage preservation.  Central to my role is close collaboration with key stakeholders such as the Institute of American Indian Arts (IAIA), The Multi-Indigenous Collaborative for Action (MICA), multiple Tribal Nations, as well as various museum and universities. This multifaceted endeavour encompasses digitising the art collection, establishing diverse economic revenue streams, and creating an Art Tech Incubator.

The project's overarching goal is to foster cultural understanding and facilitate learning through immersive technology and education, thereby empowering indigenous communities to preserve their heritage for generations to come.

Wanaqthe

Economic Recovery Corps - A Division of the International Economic Development Council

Servicing clients across diverse industries and scales, including Finance, Biotech, AdTech, Government, and Non-Profit sectors, Wanaqthe specialises in designing, developing, implementing, and advising on a range of strategic initiatives, projects, and digital transformations. 

As the Founder and CEO of Wanaqthe, my aim is to unlock new solutions, assisting companies in driving fundamental change and fostering growth across their organsations.

Founder | Director

Owning digital strategy for a media spend of AUD $20M, with the mandate to plan and implement strategic growth initiatives for Apply Services across ANZ. As the regional strategic lead, my role was to manage Apple’s digital media, planning, and buying across its managed services division.

Dentsu

Client Partner

As the Managing Partner, I played a pivotal role in orchestrating operational and strategic growth across a spectrum of high-net-worth projects spanning government, technology, and property development verticals. 

In this capacity, I adeptly managed budgets exceeding €3.5B, meticulously identifying, assessing, and steering investment opportunities and deals with precision and acumen.

Swiss Capital Holding

Managing Partner

My role was to manage the Proctor & Gamble account, and to lead MediaCom through a digital transformation by engineering a world-class team that future-proofs the organisation against the evolving challenges of the digital world.

MediaCom Australia

Group Director - Digital Advisory

Group Director - Digital Strategy

Provided media advisory for Tourism Australia, on behalf of E&Y, consulting on and guiding customer engagement projects, including creating omni-channel digital customer acquisition strategies.

Agency Solved

EY- Senior Manager

Led strategy and digital implementation for Publicis Groupe across CCR & Belarus. Overseeing Nestle, RedBull, Pepsi and Sanofi for the region.

Publicis Groupe - Eurasian Regional Group Director

Developed and led digital strategy for Tuborg / Carlsberg across Azerbaijan and Uzbekistan.  Built and scaled up digital media and planning teams across the region.

OMD - Eurasian Strategy Director

Created communications strategies for social media Green Economy project for European Commission with collaboration with the Ministry of Energy for the Uzbekistan and Kazakhstan Government.

Inogate - Strategic Communication Director

Acted as Strategic Business Consultant to MiQ, supporting the executive leadership team in establishing and securing their first media contract at $1.2M.

MiQ - Strategic Business Consultant

Oversaw the digital innovation and thought leadership for McDonald's digital advertising across Europe, Russia and CIS countries.

Led operational growth and strategy for OMD International's Eastern European Offices.

OMD International

Executive Digital Director

Responsible for the operational P&L and leading all digital strategies for UK & Pan-European key accounts.

Amaze

Group Account Director

Responsible for developing new business revenue, creating and leading the strategic innovation.

Touch Media Box

Founder and Director

Global digital lead for Coca-Cola's interactive marketing groups across the top 30 markets within the sparkling and still divisions.

AKQA

Global Account Director

Responsibility for growing the account billings and leading digital strategy for Samsung, Walmart and Bristol Myers Squib across the EAME, LATAM, & AsiaPac regions.

Starcom MediaVest Group

VP Director - Search Marketing

Managed Suncorp's complete end to end digital strategy for their car insurance division (AAMI, Just Car, APIA, Shannon's and Insure my Ride).

Suncorp

E-Commerce Manager - Head of Online

Responsible for digital strategy and performance marketing for 24/7's top 5 strategies global blue chip finance and insurance accounts within the AU/NZ markets.

Marcus Le Clair