Nikolaj Bardram

Nikolaj Bardram is a seasoned professional with 14 years of expertise in data, online measurement, and optimization, specializing in driving sales and conversions.

Currently leading the Web Analytics & Online Optimization unit at Nordea bank, the largest bank in the Nordic region with 9.2 million customers and 28,000 employees.

Transitioned from a dedicated analyst to leading multinational teams in the Nordics and Poland, overseeing a diverse range of tasks from marketing technology foundation building to digital sales and data implementation.

As a leader of leaders, Nikolaj manages 20 talented individuals focusing on various areas such as deep dive analysis, A/B testing, Omni-channel personalization, and continuous enhancement of MarTech features for local markets.

Agile in his role as the owner of Marketing Technology at Nordea, Nikolaj handles a wide array of responsibilities from strategy development to budget management, ensuring the implementation of technologies that support different business areas across the bank.

Maintaining a deep technical expertise while focusing on leadership responsibilities, Nikolaj ensures he can provide valuable insights and remain relevant in the field of web analytics, personalization, and conversion optimization.

Passionate about his work, Nikolaj actively engages in coaching and uses his holistic overview to drive customer satisfaction and effective leadership.

Key hashtags and areas of expertise for Nikolaj Bardram include web analytics, CRO, personalization, e-commerce, leadership, sales, MarTech, and customer satisfaction.