Niko Saarela

Niko Saarela is a highly experienced sales manager currently working at Wursti Oy, a Finnish food company. With over 8 years of experience in the foodservice and retail market sales, Saarela has established himself as a key account management (KAM) expert.

Career Highlights

Saarela's career is closely tied to Wursti Oy, a family-owned Finnish company with a rich history spanning over 35 years. The company was founded by Oiva Saarela, who is likely a relative of Niko, given the shared surname and Niko's current position in the company.1

Leadership Role

In a recent development, Niko Saarela has taken on a significant leadership role in the Finnish meat industry. On August 25, 2024, he was elected as the new chairman of Lihakeskusliitto (Meat Center Association) during their union meeting in Turku. This appointment indicates Saarela's prominent standing in the meat industry and his involvement in shaping its future.2

Company Background

Wursti Oy, where Saarela serves as a sales manager, is a Finnish company specializing in meat products. The company's story began over 35 years ago, highlighting its long-standing presence in the Finnish food industry.1

Niko Saarela's role as a sales manager at Wursti Oy, combined with his recent appointment as the chairman of Lihakeskusliitto, demonstrates his expertise in the meat industry and his ability to lead and influence the sector at a national level.