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Annelot Sorel
Interim E-Commerce, Q-Commerce, Marketplace, Digital Project Manager
Annelot Sorel is currently serving as the E-Commerce Manager a.i. at Beiersdorf, a role she began in late 2023. She has previously worked in various capacities within the e-commerce sector, including significant experience at FrieslandCampina, where she contributed to digital strategies and team collaborations.34
In her position at Beiersdorf, Sorel is part of a dynamic team focused on enhancing the company's online presence and driving sales through digital channels. The e-commerce segment is crucial for Beiersdorf, which aims to leverage digital platforms to connect with consumers and boost growth across its well-known brands like NIVEA and Eucerin.12
Sorel's expertise in e-commerce encompasses both marketplace platforms and social commerce, aligning with Beiersdorf's strategy to adapt to the evolving digital landscape.2 Her LinkedIn profile indicates an active engagement with her professional network, showcasing her enthusiasm for her role and the achievements of her team at Beiersdorf.34
